Name: Edo.G and Insight Innovates
Brand: Edo.G and Insight Innovates

Bonus disc

Bonus disc: No

Catalogue number

BRK186LP

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Colour

blue

Colour details

Opaque Blue

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Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format detail

Format Music GB

Limited edition

Release date

2021-06-18

Signed copies

Signed copies: No

Supplier GB

Cargo

Tax rate GB

UPC / Barcode

0853044003861

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Total Cap

1 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No / blue

Artist

Edo.G  and Insight Innovates

Genre GB

Hip Hop

Label GB

Brick Records

Edo. G and Insight Innovates deliver that raw, jazzy, and true-to-life hip-hop on their self-titled debut album. It’s the culmination of decades of friendship and collaboration, birthed from childhood memories and the early days of the Boston rap scene. And with this 10-track project, both artists sound as hungry and passionate as ever while they deliver one of the year’s best releases to date. For Edo and Insight, that meant more than just “boom-bap” sounds or tight lyricism—it meant bringing everything to the table, including next-level lyricism. 

As Insight explains, “This project is focused on punchy drums, bass, attractive melodies, and a realistic life message and story from black men in a slowly changing world.” You can hear that mission statement on instant highlights “Choose Your Path” and “It Takes Progress,” with the latter serving as the album’s first leak. With good reason, of course, because Insight and Edo admit that it’s one of their favorites from the record. In addition to featuring some of their best rhymes, it provided a way for them to not just sound off on societal issues but also offer some solutions. But Edo G. &amp; Insight Innovates also succeeds because of the way that simultaneously pays homage to and modernizes hip-hop’s past. 

There are cultural Easter eggs and outright tributes all over the album, like the absolutely banging Set It Off (Long Live Kane), which rightly gives flowers to hip-hop legend Big Daddy Kane. The two also show love to Edo’s own history by reimagining his classic Da Bulldogs joint, I Got To Have It, on the standout track Unite and Let’s All Get Down. As Insight says, it was part of their shared goal to “make a dope hip-hop album that reflects who we are and what we’re about.” He and Edo met that goal and then some with this release.

Music GB